Tip for your business: Understanding your WHY

Why do you provide the service or sell the products you do? Why should someone buy from you? But the ultimate why question is this: why are you in business? There can be lots of causes the got you into business – by it is the why that is so important.

It is (or should be) easy to tell people what you do. But try answering the question why do you do what you do. It isn’t easy for everyone!

So I challenge you today to explore your answer to why you do what you do and see what you come up with.

For equaTEK, our why has everything to do with making someone’s experience the best it can be. Whether it is creating an incredible website that helps them have a positive presence online or creating a custom solution that helps a client accomplish their objectives, or being a resource for guidance in the complicated world of technology, using our knowledge and experience to deliver the best experience we are able to our client is why we do what we do.

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Four Season Firewood

26Apr2023

Are you a camper? Do you have a fireplace that you enjoy throughout the winter? How about a backyard fire pit? Maybe you heat your home with wood and need to find a constant and consistent supplier. The bottom line is if you need firewood, Four Season Firewood should be your go-to!

Is Owning Multiple Similar Domains Beneficial?

14Apr2023

When we research potential domain names, we are interested in discovering all of the similar variations that are available for that domain. And when that research is on behalf of a client, we will always recommend that they register several of the domains - or at the very least, the .com and the .net versions. Often, our clients push back and challenge us on our recommendation as every domain carries an annual cost. Continue reading to discover why we stand firm on our recommedation...

impulseGUIDE - International Recognition for Technology

21Mar2023

What do you do when a client gets international recognition – for a software application you developed for them?

You CELEBRATE!

March 17, 2003...twenty years later

15Mar2023

We celebrate our twentieth anniversary – yes 20th Anniversary – on Friday! I’ve spoken that fact out loud several times and have repeated it in my head countless times over the past few days. I think I’m trying to process and embrace that reality as I recall people, and places, and projects…some of which remain today but others that are now memories.