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Tip for your business: Understanding your WHY

Why do you provide the service or sell the products you do? Why should someone buy from you? But the ultimate why question is this: why are you in business? There can be lots of causes the got you into business – by it is the why that is so important.

It is (or should be) easy to tell people what you do. But try answering the question why do you do what you do. It isn’t easy for everyone!

So I challenge you today to explore your answer to why you do what you do and see what you come up with.

For equaTEK, our why has everything to do with making someone’s experience the best it can be. Whether it is creating an incredible website that helps them have a positive presence online or creating a custom solution that helps a client accomplish their objectives, or being a resource for guidance in the complicated world of technology, using our knowledge and experience to deliver the best experience we are able to our client is why we do what we do.

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Today's Quote: John F. Kennedy

Today's Quote: John F. Kennedy Read more

“Few will have the greatness to bend history itself, but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.”  

   - John F. Kennedy

Today's quote: Amelia Earhart

Today's quote: Amelia Earhart Read more

"The most difficult thing is the decision to act, the rest is merely tenacity"

                                                                                                   - Emelia Earhart

What will 2020 look like for you?

What will 2020 look like for you? Read more

This article may sound like it’s taken right out of a sales manual. Frankly, it’s not yet I am hopeful that you will take what I am sharing to heart and whether you engage us or another service provider, take action. Do something!

There is something magical about anticipating a new year or even a new season. We’ve come to associate the date change as bringing a new outlook on life or a fresh beginning. In our minds, a new year brings about new opportunities and positive change. Yet in reality, unless we do something intentional, the only thing that changes is the date.

Tips for Your Business: Social Media – all or nothing, right?

Tips for Your Business: Social Media – all or nothing, right? Read more

Are you using Social Media for your business or have you opted out altogether? Social Media is one of those ‘things’ that by its nature, can be overwhelming. We can help!

Tips for Your Business: Website Content

Tips for Your Business: Website Content Read more

When developing content for your business, whether that’s for print material or your website, remember that you (likely) are a subject matter expert and that not everyone understands your jargon.

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