﻿<?xml version="1.0" encoding="utf-8"?><!--RSS Genrated: Wed, 08 Apr 2026 15:22:53 GMT--><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:ev="http://purl.org/rss/1.0/modules/event/"><channel><title>equatek.com - Digital Marketing</title><link>https://equatek.com:443/Our-Blog/rss/category/783/digital-marketing</link><atom:link href="https://equatek.com:443/Our-Blog/rss/category/783/digital-marketing" rel="self" type="application/rss+xml" /><description>RSS document</description><item><dc:creator><![CDATA[Ed Hanchett]]></dc:creator><title><![CDATA[The "DIY" website dilemma]]></title><link>https://equatek.com/Our-Blog/the-diy-website-dilemma</link><description><![CDATA[ It’s easy to get lured into the advertising message “get your website live in an hour and your dreams will come true”. Whether it fails on the “hour” or the “dreams” contention, it really should be ...]]></description><pubDate>Fri, 19 Nov 2021 21:20:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/the-diy-website-dilemma</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-1069]]></dc:identifier></item><item><dc:creator><![CDATA[Ed Hanchett]]></dc:creator><title><![CDATA[Email: the perfect imperfection]]></title><link>https://equatek.com/Our-Blog/email-the-perfect-imperfection</link><description><![CDATA[ Many of us send/receive hundreds every day. It has become such a common form of communication that we take it for granted. We expect that when we hit the “send” button that almost instantaneously, ...]]></description><pubDate>Thu, 23 Sep 2021 20:02:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/email-the-perfect-imperfection</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-1068]]></dc:identifier></item><item><dc:creator><![CDATA[Ed Hanchett]]></dc:creator><title><![CDATA[Have you changed your oil lately?]]></title><link>https://equatek.com/Our-Blog/have-you-changed-your-oil-lately</link><description><![CDATA[ Have you changed the oil on your car lately? How about a flat tire? 
When I was younger, these tasks were considered “routine” car maintenance and I was expected to be able to do both. Then came ...]]></description><pubDate>Fri, 17 Jul 2020 14:26:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/have-you-changed-your-oil-lately</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-35]]></dc:identifier></item><item><dc:creator><![CDATA[Ed Hanchett]]></dc:creator><title><![CDATA[Digital Marketing - intentionality 101]]></title><link>https://equatek.com/Our-Blog/digital-marketing-intentionality-101</link><description><![CDATA[ The conversation is almost predictable. Somebody “in the know” told me I need to do “this” and my online problems will be solved. More often than not, “this” comes with a handsome price tag. 

 I ...]]></description><pubDate>Tue, 26 May 2020 14:15:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/digital-marketing-intentionality-101</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-25]]></dc:identifier></item><item><dc:creator><![CDATA[Ed Hanchett]]></dc:creator><title><![CDATA[Hunting for Prospects]]></title><link>https://equatek.com/Our-Blog/hunting-for-prospects</link><description><![CDATA[ The age-old sales question: How do you get in front of a prospect at the moment they are ready to buy. There isn’t a sales rep alive that doesn’t struggle with this question and constantly tries to ...]]></description><pubDate>Thu, 07 May 2020 18:14:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/hunting-for-prospects</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-19]]></dc:identifier></item><item><dc:creator><![CDATA[SuperUser Account]]></dc:creator><title><![CDATA[Tips for Your Business: Social Media – all or nothing, right?]]></title><link>https://equatek.com/Our-Blog/tips-for-your-business-social-media-all-or-nothing-right</link><description><![CDATA[ Are you using Social Media for your business or have you opted out altogether? 

 Social Media is one of those ‘things’ that by its nature, can be overwhelming. Sometimes, people jump in with so ...]]></description><pubDate>Tue, 14 Apr 2020 20:49:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/tips-for-your-business-social-media-all-or-nothing-right</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-8]]></dc:identifier></item><item><dc:creator><![CDATA[SuperUser Account]]></dc:creator><title><![CDATA[Tips for Your Business: Website Content]]></title><link>https://equatek.com/Our-Blog/tips-for-your-business-website-content</link><description><![CDATA[ In our professional environment, we are surrounded with software developers who often use TLA’s (three letter acronyms) or abbreviations. In fact, sometimes entire sentences are constructed of a ...]]></description><pubDate>Tue, 14 Apr 2020 20:48:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/tips-for-your-business-website-content</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-7]]></dc:identifier></item><item><dc:creator><![CDATA[Ed Hanchett]]></dc:creator><title><![CDATA[Digital Marketing - yes, it's MANDATORY]]></title><link>https://equatek.com/Our-Blog/digital-marketing-yes-its-mandatory</link><description><![CDATA[ Have you been thinking about doing some “digital marketing” but you’re not sure what’s involved…. 
Well, it’s a little like putting out a welcome mat and inviting someone in for coffee! The ...]]></description><pubDate>Tue, 14 Apr 2020 20:43:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/digital-marketing-yes-its-mandatory</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-5]]></dc:identifier></item><item><dc:creator><![CDATA[SuperUser Account]]></dc:creator><title><![CDATA[Has Google forgotten you exist? Whose responsibility is that?]]></title><link>https://equatek.com/Our-Blog/has-google-forgotten-you-exist-whose-responsibility-is-that</link><description><![CDATA[ Is your website lost? If you haven’t been tending to your website, I’m fairly confident Google has all but forgotten about you. When Google forgets you, nobody else online stands a chance of ...]]></description><pubDate>Tue, 14 Apr 2020 20:00:00 GMT</pubDate><guid>https://equatek.com/Our-Blog/has-google-forgotten-you-exist-whose-responsibility-is-that</guid><dc:identifier><![CDATA[e5812bf8-de49-48d0-b40e-f1aa2e4827df-1]]></dc:identifier></item></channel></rss>