Our Blog

Is Owning Multiple Similar Domains Beneficial?
Ed Hanchett

Is Owning Multiple Similar Domains Beneficial?

As the internet continues to evolve, businesses are finding new and innovative ways to drive traffic to their websites. One such strategy involves owning a variety of similar domain names. In this article, we will explore the benefits of owning multiple domains and how they can help you generate more traffic to your website.

First, let's define what we mean by "similar domain names." Essentially, these are domain names that are similar in name or spelling to your primary domain name. For example, if your website is www.mybusiness.com, similar domain names might include www.mybusiness.net, www.mybusiness.org, and www.mybusiness.biz.

So, why should you own multiple similar domain names? One reason is that it can help you protect your brand. By owning variations of your domain name, you can prevent others from using them to create a competing website or to misrepresent your brand. This can help you maintain a strong online presence and protect your reputation. Another benefit of owning multiple domain names is that it can help you capture more search engine traffic. When people search for your business online, they may use different variations of your name or keywords related to your industry. By owning multiple domain names, you can increase your chances of appearing in search results for these different search terms.

Furthermore, owning similar domain names can help you target specific audiences or geographic regions. For example, if you operate a business in multiple countries, you may want to own domain names specific to each country (e.g. www.mybusiness.co.uk, www.mybusiness.ca, etc.). This can help you reach customers in each location more effectively.

Finally, owning multiple domain names can help you protect your online traffic. If your primary domain name goes down due to technical issues or maintenance, you can redirect traffic to one of your other domain names to ensure that your website stays accessible.

In conclusion, owning a variety of similar domain names can have a number of benefits for your business. It can help you protect your brand, capture more search engine traffic, target specific audiences, and protect your online traffic. So, if you're looking to boost your website traffic and improve your online presence, consider investing in multiple domain names.

Feel free to contact us if you would like us to register and manage domains on your behalf - or to self-regster and manage domains, visit and create an account at equaTEK Domains!

Previous Article impulseGUIDE - International Recognition for Technology
Next Article Four Season Firewood
Print
1333

Four Season Firewood

Four Season Firewood Read more

Are you a camper? Do you have a fireplace that you enjoy throughout the winter? How about a backyard fire pit? Maybe you heat your home with wood and need to find a constant and consistent supplier. The bottom line is if you need firewood, Four Season Firewood should be your go-to!

Is Owning Multiple Similar Domains Beneficial?

Is Owning Multiple Similar Domains Beneficial? Read more

When we research potential domain names, we are interested in discovering all of the similar variations that are available for that domain. And when that research is on behalf of a client, we will always recommend that they register several of the domains - or at the very least, the .com and the .net versions. Often, our clients push back and challenge us on our recommendation as every domain carries an annual cost. Continue reading to discover why we stand firm on our recommedation...

impulseGUIDE - International Recognition for Technology

impulseGUIDE - International Recognition for Technology Read more

What do you do when a client gets international recognition – for a software application you developed for them?

You CELEBRATE!

March 17, 2003...twenty years later

March 17, 2003...twenty years later Read more

We celebrate our twentieth anniversary – yes 20th Anniversary – on Friday! I’ve spoken that fact out loud several times and have repeated it in my head countless times over the past few days. I think I’m trying to process and embrace that reality as I recall people, and places, and projects…some of which remain today but others that are now memories.

RSS
1345678910Last