Tips for Your Business: Website Content

In our professional environment, we are surrounded with software developers who often use TLA’s (three letter acronyms) or abbreviations. In fact, sometimes entire sentences are constructed of a string of TLA’s with the expectation that everyone present can translate and understand them. It gets pretty frustrating for anyone not ‘in the know’ to engage in such an interaction.

Now imagine that a potential customer is reading your brochure or visiting your website. They might need what you are offering but if they can’t understand what you’re saying, it won’t matter! They will be frustrated and will find someone else with whom they can communicate and understand. Imagine losing business because you’re too smart!

Your website content needs to convey confidence, knowledge and ability - it doesn’t have to prove your intelligence. However, use your intelligence to produce content that is clear, understandable and that will help a prospect know you are the right solution provider for them!

Print

14573

Search

Today's Quote: John F. Kennedy

29Apr2020

“Few will have the greatness to bend history itself, but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.”

- John F. Kennedy

Today's quote: Amelia Earhart

28Apr2020

"The most difficult thing is the decision to act, the rest is merely tenacity"

- Emelia Earhart

What will 2020 look like for you?

14Apr2020

This article may sound like it’s taken right out of a sales manual. Frankly, it’s not yet I am hopeful that you will take what I am sharing to heart and whether you engage us or another service provider, take action. Do something!

There is something magical about anticipating a new year or even a new season. We’ve come to associate the date change as bringing a new outlook on life or a fresh beginning. In our minds, a new year brings about new opportunities and positive change. Yet in reality, unless we do something intentional, the only thing that changes is the date.

Tips for Your Business: Social Media – all or nothing, right?

14Apr2020

Are you using Social Media for your business or have you opted out altogether? Social Media is one of those ‘things’ that by its nature, can be overwhelming. We can help!