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Tips for Your Business: Website Content

In our professional environment, we are surrounded with software developers who often use TLA’s (three letter acronyms) or abbreviations. In fact, sometimes entire sentences are constructed of a string of TLA’s with the expectation that everyone present can translate and understand them. It gets pretty frustrating for anyone not ‘in the know’ to engage in such an interaction.

Now imagine that a potential customer is reading your brochure or visiting your website. They might need what you are offering but if they can’t understand what you’re saying, it won’t matter! They will be frustrated and will find someone else with whom they can communicate and understand. Imagine losing business because you’re too smart!

Your website content needs to convey confidence, knowledge and ability - it doesn’t have to prove your intelligence. However, use your intelligence to produce content that is clear, understandable and that will help a prospect know you are the right solution provider for them!

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Too Much To Do - try using a Smart Calendar!

Too Much To Do - try using a Smart Calendar! Read more

Have you ever seen the person that no matter what, always seems on top of things, on schedule and never flustered? While you might want to hurt them, the fact is you’re jealous! Our Tip this week will help you regain some control and get more organized.

Digital Marketing - yes, it's MANDATORY

Digital Marketing - yes, it's MANDATORY Read more

Everybody throws around buzz words and says we need to be doing ‘SEO” or on Social Media. Just because everybody else is doing it, why do I need to? My mother always asked me “if they jumped off a bridge, would you?” In this case, the answer is YES!

Tips for your business: Goal Setting

Tips for your business: Goal Setting Read more

Lately, I find myself thinking about goals a lot. Maybe it’s because I manage a lot of tasks and some days, though I’ve been busy all day, I’m not sure what I have accomplished. Perhaps it is because I’ve never been good at putting substance around my goals. 

Tip for your business: Understanding your WHY

Tip for your business: Understanding your WHY Read more

If you have spent much time with a toddler, you know the word why can take on annoying attributes beyond comprehension. Yet if you are in business, being able to answer the one-word question why takes on incredible importance.

Has Google forgotten you exist? Whose responsibility is that?

Has Google forgotten you exist? Whose responsibility is that? Read more

Getting your website included in organic search results requires focus and intent…it doesn’t just happen. While there are a lot of factors outside of your control, the foundational factors are right at your fingertips. You need to create quality content and you need to expand the content on your website so that Google sees you are investing in your website! In addition, if your website is not responsive, you are your own worst enemy!

You have the option to change this by making your website a priority. It doesn’t have to cost a fortune or demand every waking moment – but it does require your attention. 

We’ve shared some aspects of Google and options that can help you impact your web presence in the complete article which can be accessed here.
 

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