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(Victor, NY) January 22, 2015 - equaTEK Interactive, Director of Digital Marketing, Wendy K Emerson, will address a group of women business leaders in the Rochester community at a Women TIES event on February 19, 2015.  With all the noise in online marketing, Emerson will break down the "5 Critical Considerations for Online Marketing in 2015."

The best way Emerson could describe this presentation was this:

Bar charts, and blog posts and tweets oh my!  There is so much research out there about what you should and should not do with your online marketing in 2015.  The information overload can lead to great chaos in your online marketing if you aren’t careful.  With research, trends, and predictions in hand, Emerson breaks down the information and provides you with 5 core concepts to apply to your online marketing efforts in 2015.

This jam-packed presentation will touch on topics related to search engine optimization, seo, social media strategy, general website best practices, email campaigns, mobile marketing and much more.

The Women TIES of Greater Rochester - Together Inspiring Entrepreneurial Success - luncheon will be at Mario's Italian Restaurant on February 19, 2015 from 11:30 AM-2:00 PM.

About Wendy K. Emerson, Director of Digital Marketing - equaTEK Interactive.

Wendy K. Emerson is a 25 year marketing veteran with a focus in the digital marketing space including search engine optimization, web usability and design, ecommerce marketing, social media strategy and content development, web analytics and insights, and email marketing. Her vertical experience spans medical, finance, automotive/motorsports, manufacturing, insurance, healthcare, optical, dot-com and marketing analytics.  She joined equaTEK Interactive in December of 2014.

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