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 The powerful shopping cart platform is the ideal solution for online retailers looking for enhanced or innovative features

Rochester, NY: August 27, 2013 – EquaTEK interactive (, the US-based enterprise web solution development company, is pleased to announce that they have become an authorized reseller of the popular ASPDotNetStorefront e-commerce software.

The software is a leading e-commerce shopping cart platform for online merchants powering more than 11,000 online retailers and 6,000 e-commerce developers and partners worldwide. AspDotNetStorefront is a forward-thrusting product company, while Vortx, under the same ownership, is the service arm which delivers design and custom development of that product.

With this technology, you can sell products from your own website.  You can also feed, manage and filter products to shopping engines such as Amazon, Google Shopping,, TheFind and more! The software includes a depth of selling tools essential to any online retailer such as:

· MultiStore & multi-channel e-commerce

· Optimized mobile commerce experience

· Upsell, related, also-bought & featured products

· Many payment solutions built-in

· Major shipping methods built-in

· Search Engine Optimization built-in

· Full control of setting up Categories, Departments, Manufacturers, and Products

· Store promotions, coupons and gift cards

· Customer-level pricing and shopping experience

· Use it as your complete website or as a separate part of your already existing website

· Full skin, template, and styling capabilities to make it look any way you wish

· Built upon the powerful Microsoft .net framework

· And much more...

“The ASPDotNetStorefront Reseller program is a great component of our business,” said David Madison, CEO for EquaTEK. “We’re pleased to be recognized as a reseller, and we look forward to continuing our work helping e-commerce clients in taking full advantage of what the software has to offer.”

About AspDotNetStorefront
Vortx, Inc., makers of AspDotNetStorefront, a privately-held company headquartered in Ashland, OR was founded by CEO, Dana Greaves in 1991 to deliver custom software solutions for business and government organizations in the United States and abroad.  Over the course of nearly twenty years, they have grown a tightly-knit team with skill sets deliberately and strategically diversified to provide an extensive selection of leading-edge e-commerce products and services.  Its AspDotNetStorefront e-commerce platform is used worldwide by more than 11,000 merchants and developers. For more information, visit:


About equaTEK Interactive:

equaTEK designs, builds, and markets world-class websites, ecommerce store fronts, and custom software applications. Their work includes software-as-service (SAS) solutions and custom applications for government entities, educational institutions, health care organizations, and companies in the agriculture and rail transportation industries. equaTEK has designed and developed websites for hundreds of small to mid-size businesses across the U.S.

PR Contact:

Wendy Emerson, Director of Digital Marketing

(585) 924-8680 ext 206

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