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Software and web solutions firm ramps up to roll out new digital marketing programs.

equaTEK hires Wendy Emerson as new Director of Digital Marketing.(Victor, NY) – December 1, 2014 – equaTEK Interactive announced today the acquisition of digital marketing expert Wendy K. Emerson.  Emerson brings more than 25 years’ experience to equaTEK and joins the firm as Director of Digital Marketing.  Bringing Emerson to equaTEK is a sign of the company’s added focus on its online marketing offerings including search engine optimization, content strategy and development, social media campaigns along with channel management and email marketing.

equaTEK, founded in 2003, is a successful custom software applications development firm for large companies and government agencies.  Its custom solutions span industries including education, transportation, health care, entertainment, agriculture and more. 

As the customer base for software applications has grown, the need for web services became evident.  equaTEK has been providing web hosting and development solutions for more than 8 years, and now it continues to build on that practice by ramping up digital marketing services.

 “We are confident after only a few weeks that we’ve made the right choice in Wendy,” stated Ed Hanchett, Founder and CFO. “Wendy has already demonstrated her expertise and brought about some impactful changes in our own internal marketing in a very short period of time,” Hanchett continued, “and we can’t wait to see how she’ll help our clients grow as well.”

Emerson has worked in the digital space since 1992, when she developed her first website, and was involved in social media before it even formally existed.  Her marketing industry experience spans manufacturing, health care, B2B marketing, medical, financial, retail, and most recently optical with a focus on wearable technology and smart glasses.

Emerson is already hard at work revamping the overall company marketing strategy.  Expect to see great things from equaTEK in 2015 and beyond with Emerson leading the charge.


About equaTEK Interactive:

equaTEK designs, builds, and markets world-class websites, ecommerce store fronts, and custom software applications. Their work includes software-as-service (SAS) solutions and custom applications for government entities, educational institutions, health care organizations, and companies in the agriculture and rail transportation industries. equaTEK has designed and developed websites for hundreds of small to mid-size businesses across the U.S.

PR Contact:
Wendy Emerson, Director of Digital Marketing
(585) 924-8680 ext 206
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