Getting your website included in organic search results requires focus and intent…it doesn’t just happen. While there are a lot of factors outside of your control, the foundational factors are right at your fingertips. You need to create quality content and you need to expand the content on your website so that Google sees you are investing in your website! In addition, if your website is not responsive, you are your own worst enemy!
You have the option to change this by making your website a priority. It doesn’t have to cost a fortune or demand every waking moment – but it does require your attention.
We’ve shared some aspects of Google and options that can help you impact your web presence in the complete article which can be accessed here.
Has Google forgotten you exist?
Is your website lost? If you haven’t been tending to your website, I’m fairly confident Google has all but forgotten about you. When Google forgets you, nobody else online stands a chance of discovering you.
There are lots of reasons, some of them good, as to how or why a website gets lost. Time and Budget are the two most common causes followed by difficulty to update and maintain. I stopped counting the times I hear “when I have the time, I don’t have the budget” – and vice versa. While that is a reality of life, it isn’t a viable excuse. If you are in business today, you must make the time and find the budget to invest in your website.
In 2003, as a new start-up company, we explored the options available that would allow our clients to effectively and efficiently manage their website. From that was born Interport, a Content Management System (CMS) that is interactive, responsive and most importantly, easy to use. And because we are budget sensitive, we believe it is offered at a reasonable cost.
Thus, Interport resolves both of the primary obstacles of website management – Time and Budget.
So what is Interport and what is a Content Management System - and why does it accomplish those things?
Interport is our CMS built on a Dot Net Nuke (DNN) foundation. DNN is an application rooted in Microsoft and is now supported by the DotNetNuke Corporation located in Spokane Washington. There are literally thousands of developers worldwide that create modules (functionality) and graphical templates for DNN. We’ve acquired the license (and source code) for a number of modules that we’ve assembled together to become Interport. And in some cases, our clients require functionality that simply doesn’t exist so we create custom applications that become part of Interport. It’s the entirety of these components that gives Interport its uniqueness.
Understanding what a Content Management System (CMS) is, is actually easy.
• It’s an application that creates (writes) the HTML software code that is interpreted by web browsers (Chrome, Safari, etc.). Thus, you don’t need to be a programmer.
• It’s an application that allows for the addition of modules (functionality) almost in a ‘plug and play’ manner. You’re not constrained by a limited software platform.
• It’s an application that allows a technical user access to the HTML code so you can make code modifications (if that’s your game!).
• It’s an application that allows a non-technical user to add pages, engage functionality, manage content and images, and effectively administer a website without depending on a programmer.
We selected DNN is the foundation for Interport because we found it to be the best available and it was developed in the Microsoft.NET language, which happens to be our area of expertise. We developed a CMS solution because it gives our clients control, something they didn’t have with a traditional, HTML website.