Holding The Storeowner Accountable in PCI Compliance 3.1

Posted on 1/7/2016 by Sue Mayo Smith in PCI Compliance 2015 PCI DSS 3.1 merchant responsibility in PCI 3.1

PCI DSS applies to manufacturers, software developers, merchants, and processors, but a great deal of the responsibility, in my opinion, falls on the merchants to make sure that other members in this chain are up-to-date in their PCI DSS.

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LinkedIn Connections Weight Loss Guide - Thinning out your Connections... It's like losing 10 pounds of dead weight!

Posted on 12/9/2015 by in digital marketing LinkedIn for Business B2B Social Media

Forgive me, it's been some time since my last blog post! I was cleaning out my LinkedIn connections (or starting to anyway) to make my LinkedIn experience more meaningful and decided I'd share my philosphy on how I am thinning out my connections, why, and what my strategy is. Check it out...

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How I Became a LinkedIn All Star Overnight

Posted on 10/7/2015 by in LinkedIn for Business B2B Social Media

I walked into a LinkedIn for Business event this morning with an attitude that I already knew the innerworkings of the platform and that a "refresher" would just be helpful, and hey, I might even meet a few new people at an AMA Rochester event.

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Google Analytics: Geographic data about where your visitors are coming from

Posted on 8/24/2015 by in Google ANalytics seo internet marketing Web Analytics

Knowing where your website traffic is coming from geographically, can help you fine tune your marketing efforts, measure the success of targeted campaigns, and make informed decisions about online ad buying, like Google AdWords in your internet marketing efforts. If you are a global company, these insights can help you make global decisions about your website like translated content.

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Google Analytics: New Versus Returning Visitors

Posted on 8/20/2015 by in Google ANalytics seo New Web Visitor Reports Web Analytics Keyword Referral Top Landing Pages Top Exit Pages Bounce Rate

Google Analytics can help you better understand your web visitors, and in this case, new visitors versus returning web visitors. It's great that you have web traffic that keeps coming back to your website however growing a new visitor base is critical to the growth of your online business. Keeping an eye on those analytics is important.

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Google Analytics Basics: Reporting Date Ranges and Comparing Time Periods

Posted on 8/18/2015 by in Google ANalytics Year over Year Web Analytics Web Traffic Trend Reports

With Google Analytics you can view any snapshot of your web traffic for any period of time. You can compare year over year, month over month and other time-ranges that are relevant to your business to help gain better insight into how your web visitors interact with your website.

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Google Analytics: Filtering irrelevant traffic from your web analytic reports.

Posted on 8/13/2015 by in Google ANalytics internet marketing Web Analytics Traffic Filters Blocking Spam from Google Analytics

Having an accurate picture of your web visitors can help you make informed decisions. That starts with filtering out the noise, or any web traffic that can make your web analytics data distorted. In this article we talk about types of web traffic you want to filter out of your reports and why.

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Email Subject Lines: You know you want to open me!

Posted on 7/20/2015 by in digital marketing email marketing email subject lines that work

In front of every great email campaign is a solid subject line that makes your subscribers want to open the email. How can you create effective email subject lines that will increase your open rates and click through rates on email campaigns, and even reduce your unsubscribe rate?

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101 Content Ideas for Your Website or Blog

Posted on 7/1/2015 by Sue Mayo Smith in content marketing content strategy 101 content ideas website content

Are you stumped on what to write or add to your website or blog? I hope this will get your creative juices flowing. But before you read this list of ideas, identify the AUDIENCE you want to write to. If you write to your customers, which ones? The more specific the better. Also choose a GOAL. Do you want to inform your current customers or entice potential customers or increase comments on your blog? Know your goals and how you will measure them before you start.

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Tips for Small Business Facebook Engagement

Posted on 6/29/2015 by in Facebook Content Facebook Marketing for Small Business

As a Small Business marketer, it takes time to grow your Facebook audience - unless you have that one magic post that goes viral and draws the masses to your page in an instant. But that doesn't happen often so you need a slow organic plan to grow your Facebook Page engagement.

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