More Affordable Video Marketing - Part 1: Set an objective

Posted on 1/26/2017 by Maureen Mattia

Is it time to use video marketing for your online message? We’ll break down some easy steps to help you create effective video messages. STEP 1: Set an objective. If there is more than one, prioritize them.

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Short Videos Can be a Huge Help to Your Business

Posted on 1/24/2017 by Steve Bartolotta

Using short video can be an effective way to promote your business and create top of mind awareness. You may think that video is reserved strictly for those who have large budgets, however the video landscape is rapidly changing. Lower cost business-to-business oriented companies are making video more affordable every day, even with somewhat limited assets. In addition, it is important to note that video, or more specifically audio/video, has fifteen times the impact of a standard written presentation.*

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Adding Custom Video to Your Website - Without Breaking the Bank

Posted on 1/10/2017 by

Video is the perfect way to help your customers understand your business yet it can be so costly. If a picture is worth 1000 words then a video must be worth a million - but at what price? Professional videos, even the simplest ones, can be a lot of time and effort to produce. Well, equaTEK Interactive has a economical solution for businesses who need video and the benefits it brings.

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Email Marketing – On the Rise in 2017!

Posted on 12/19/2016 by

Major brands in the US are putting more money into building their email address lists and building email campaigns.

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Facebook Marketing Stats: November 2016

Posted on 11/14/2016 by in Facebook Marketing

When planning a digital marketing strategy, our clients often say they have no need to be on Facebook, or their customers are not on Facebook. But Facebook isn't going anywhere and neither are the 1.79 billion Facebook users who are active on a monthly basis. Here are some statistics to consider as you decide whether or not Facebook is for your business and whether an automated or custom marketing solution is the answer.

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Video Marketing Stats That Will Change The Way You Think

Posted on 11/14/2016 by in video marketing online marketing

Last year I read a statistic that 400 hours of video were uploaded to YouTube every single minute! This stat alone is mind-blowing when businesses have to consider adding video marketing into their online strategy. I have found that business owners want to be a part of this trend, but don't know where to start or how it should tie-in to their other efforts. Video is effective and can be inexpensive, but where do you start?

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Local Search and Google 3-Pack

Posted on 11/12/2016 by in Google Local 3 Pack

The Google 3-Pack (recently called a 2-Pack plus 1) is a search result that comes up for quality local businesses along with a coordinating map, review results, and links. It is meant to save Internet searchers time. The 3-Pack results are dependent on where the searcher is located when doing the search. As a business, you cannot guarantee you will show up in Google’s 3-Pack, but you can learn about Google’s motivation for adding a business to the top and actions you can take to increase your chances of showing up.

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Content Marketing: Step One – Develop Your New Content

Posted on 11/7/2016 by

I taught my first equaTEK University seminar last Thursday and had a blast. The audience was very involved and supportive, asking questions throughout the presentation and after. We had business owners, managers, administrators, and marketers in the class. As a previous, New York State teacher, it was a little bit of a high being in front of the group and teaching.

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Get the Most out of equaTEK University: Invite Us In and Check Us Out

Posted on 10/3/2016 by in marketing seminar marketing workshop marketing presentation analytics seminar analytics workshop analytics presentation rochester ny social media class social media presentation

Now that we have our newly decorated room: The Hub (The equaTEK Meeting Hub), we are putting it to good use…equaTEK University!! We have a series of classes ready for your business, your chamber, or your rotary to feature. Our presentations usually run about 1 to 2 hours and often include handouts, web addresses, and personal attention from our Relationship Manager before and after the class.

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Long Page or One-Page Websites: The Good & the Bad

Posted on 9/12/2016 by in one page website long page website matt cutts are one page websites ok with Google

In recent years, web designers have been developing “Long Page” or “One-Page” websites. The sites are made-up of one lengthy homepage. For the viewer to see the content, he has to scroll down and down. In its purest form, if the visitor clicks on a navigation button, it just takes the viewer lower on the homepage. This type of website is great for some specific applications with little content. I do not believe this a good choice for most companies, but please be the judge and read the Good and the Bad...

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