Kwik Covers - their story with equaTEK
Kwik-Covers is a Rochester, NY business that manufactures easy-to-use plastic table covers, table skirts, can covers and more. They came to equaTEK in need of an eCommerce website that would supply other businesses and organizations with their party decor.
Kwik-Covers needed an eCommerce website that would:
- Connect automatically and record data to QuickBooks® account
- Calculate shipping from 2 warehouses with individualized methods
- Help increase sales through the customer friendly website and checkout
The resulting eCommerce website:
- Is easy to use with credit card, purchase order, and terms payment
- Has increased sales significantly
- Has reduced processing costs through automation
- Is updated monthly by equaTEK and our Director of Digital Marketing to provide optimum SEO and increased Internet presence.
Bernie and Joe Puglisi have been in the party rental business since 1985. Their many experiences with indoor and outdoor parties led to the invention of the original Kwik-Cover for party tables. Created out of a practical need for keeping a table cover secure on a windy day, Kwik-Covers has grown as a business – selling disposable covers across the U.S. and Canada to business owners. The Puglisi’s have grown the Kwik-Covers business to include disposable table skirts, garbage can covers, expo table covers, pole covers, and stake covers. What started out as a simple idea, has turned into a tremendous success. EquaTEK Interactive is proud to be part of that success by developing and hosting the Kwik-Covers eCommerce website as well as providing monthly digital marketing to the company.
Download the Kwik Covers Case Study
TESTIMONIAL from Bernie Puglisi, owner of Kwik-Covers
"We're approaching one year since the launch of our new Kwik-Cover website from equaTEK, and it's been a great success for us to date. It's working great and has met or exceeded our expectations! I believe that 50% or more of our orders are now coming in through the new shopping cart on our website. The people at equaTEK support us in being more successful with our eCommerce website and Internet marketing."