Client Success Story
In the realm of digital marketing, most people have the expectation that the results will be instantaneous. I often wonder if it is because everything on the internet is instantly available or if it is simply the hope for immediate results.
Though digital marketing does operate on a different timeline than traditional marketing, it still requires a strategic plan to be followed – with a timeline that is always longer than one might hope.
We have been working with the folks at Allegany County Tourism to achieve two primary goals – 1) make their website visually attractive and user oriented and 2) attract more visitors to the site in anticipation of enticing them to visit the county in person. We are excited to learn that independent statistical evidence has just been received that confirmed efforts have been effective. This is exciting and rewarding but it didn’t happen overnight.
The President of Allegany Country Tourism has issued the following Press Release:
Contact: Gretchen Hanchett
6087 St. Route 19
Belmont, NY 14813
Travelers are finding out what we are all about
Word is getting out that Allegany County does have what people are looking for in ways of recreation and tourism. From the beautiful outdoors and year-round, almost daily events, to our rich American History and natural resources, our county is on an increasing path of tourism growth. Tourism is attracting sportsmen, and women, young and old, artists, writers, and those who just want relaxation time from their busy lives in their second homes.
According to the New York State Tourism Impact Report for 2016, travelling across NY State expanded by 2.7% resulting in $65 billion in revenue. It has gone up 22% since the recession of 2008. Direct spending in total business was $105 billion in business sales, including direct and induced impacts. There were 780,000 jobs in tourism in NYS, with $34.6 billion in income from those jobs.
So what does that mean in terms for tourism in Allegany County?
Between 2011 and 2016, traveler spending here has gone from $54,074,000 to $64,614,000, an increase of $10,540,000 or an increase of 19.4%. That means for every dollar spent by Allegany County for tourism has had a return on investment of $458.
Those profits come from lodging, recreation, finance and business, retail and services stations, transportation, and second homes.
Breaking it down further means taxpayers of Allegany County have benefited through tourism growth in keeping their taxes from rising. Were it not for tourism-generated state and local taxes, the average household in Allegany County would have to pay an additional $419 annually to maintain the same level of government revenue.
Traveler spending for lodging was $2,180,000 recreation was $1,322,000 F&B was $11,822,000 Retail & Service Stations was $4,573,000 Transportation was $433,000 and Second Homes was $44,283,000 for the $64,614,000 overall tourism spending total. Allegany County is number one in traveler spending of the Chautauqua-Cattaraugus-Allegany County triangle when it comes to traveler spending on second homes.
This data comes Tourism Economics, and Oxford Economics Company which is one of the world’s leading providers of economic analysis, forecasts, and consulting advice.
As I mentioned, this did not happen overnight and frankly, it didn’t happen as fast as the County would like – because it takes time! It takes perseverance, it takes trying things and discovering what works, and it takes time to get people to notice you and pay attention.
If you’re still not doing anything, what you are doing is delaying getting the results you want. And if you are inconsistent in your activities or you’re following the start/stop plan, you are simply wasting your time and resources.
Face it, our economy has already moved online. It’s time that you embrace this reality and do what is needed to help new customers discover you.
It’s time for us to talk. Give us a call at 585-485-0780. Today.