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Why Should I Care About a Mobile-Friendly Website?

Do You Really Need to Be Mobile-Friendly?
Yes, in fact it may be negatively affecting your business more than you know.  Mobile-friendly or mobile responsive websites adjust their formatting to the size of the screen a viewer is using. Why invest in the change?

1. Your customers care.
Your customers are using cell phones and tablets more and more every day. If your site is not mobile-friendly, it means that your font may be too small to read on a cell phone screen, your buttons may be too small to click on, and your visitors may be getting frustrated and leaving your site more quickly. Try filling out your Contact Us form using your cell phone. Try going into multiple pages. Now try it on our site, which is mobile responsive. Going to a business' website that is not mobile responsive on a smartphone or tablet can be tear-your-hair-out frustrating. And when visitors get frustrated, they leave.

2. Google cares.
Google wants their search-users to be satisfied so on April 21, 2015 Google changed their algorithm to place those sites that are mobile-friendly higher on the search engine results page. Therefore, NOT mobile-friendly sites are getting less exposure, less traffic, and lower ratings through Google.

3. Statistics support it.
The Pew Research Center reported in April 2015 that, “Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.”  Search Engine Watch reported in 2012 that, “…A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly.” PRC also reported that, “…15% of Americans own a smartphone but say that they have a limited number of ways to get online other than their cell phone.”  More people everyday are using smartphones to find your business.

4. It's not just Google.
Other major search engines are following Google's lead in giving search result preference to mobile-friendly sites. According to Statistia, in July 2015 - percent of all search queries in the United States

Google: 64%
Microsoft Sites: 20.4%
Yahoo: 12.7%

What should you do?
Contact equaTEK Interactive about providing you a mobile-friendly website that provides you with outstanding Search Engine Optimization (SEO), an user-friendly platform where you can make changes to your site with ease, and a staff that works with you personally.

Contact equaTEK
or call us at 585-924-8680.

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